Case Study · Media & Entertainment · Atempo Miria

Scattered Archives. One Click Away.

India’s biggest music label, now running one petabyte-scale archive — one click from playback.

See how it was solved
1
Portal for all media assets
1-Click
Restoration to playback
24×7
Emergency support
01Problem Solved 02Advantages 03Objections Handled Download PDF ↓
01 · Problem Solved

From Scattered to Single Portal

An archive that had to be fast to deliver from, safe to rely on, and easy to justify.

Before
With itSimple
Media scattered across servers & cloud buckets
Every asset in one portal
Manual re-encoding before every delivery
One-click restore, instant playback
Key-person risk & uncertain support
Dedicated SPOC + 24×7 support
T-Series
02 · Advantages

Why It Works

01
Petabyte-Scale
Atempo Miria handles petabytes of media with ease.
02
On-Premises & Compliant
Built for Indian data-sovereignty rules.
03
Seamless Integration
Works with the in-house CMS — no workflow disruption.
04
Lower Costs, Steady Uptime
Less storage overhead, secure through peak broadcasts.
Before archival, our content was scattered across formats, making delivery a huge task. itSimple delivered an Atempo solution that consolidated it in a single system … and the support is available, 24×7.
Mr. Sachin Chauhan
AVP, IT & Commercials · T-Series
03 · Objections Handled

The Doubts. Answered.

What T-Series asked before committing — and what the deployment delivered.

01
What if our key engineer leaves?
A dedicated SPOC and continuous knowledge transfer remove that risk.
02
Will it disrupt our CMS?
Miria integrated seamlessly — daily workflows untouched.
03
What if the vendor gets acquired?
The archive is on-premises, with transparent governance against lock-in.
04
How do we justify it to the board?
Lower storage costs and secured uptime during peak broadcasts.
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